I’m a firm believer in the visually appealing, so when I saw this ad, I thought it would be fun to analyze. Since I couldn’t find the exact image I found in Cosmopolitan, you’ll have to use your imagination while I explain my analysis. It shows a close up of the heel of a red pump (shoe) and a lipstick of the same colour beside it. Below is the caption, “High on colour, long on comfort”. The way I’ve interpreted it, they are using the shoe as a marketing ploy for their lipstick through a play on words. Clinique represents the lipstick with the image of the shoe. Because it is a “high” heel, this pertains to the “high on colour” part of the slogan. Then they use the idea of a comfortable heel to tie into the lipstick’s marketing ploy of being “long on comfort”. Besides, who doesn’t love the look of mile high pumps with matching red lipstick to go with it?
1 comment:
It’s interesting.
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